An Unstructured Transformation Layer
We put the T in Unstructured ETL.
What is a UTL?
An Unstructured Transformation Layer sits on on top of extracted unstructured textual data (the E in ETL), whacks it into form, then prepares it to be loaded into a data warehouse or other structured destinations (the L in ETL).
Why Do I Need a UTL?
The main problem with unstructured data is using it in practice. What if there was a way to simply treat your raw text like any other data source? No infra required? That’s where a UTL comes into play.
Why Invent a New Term?
Great question. We thought long and hard about where Flexor fits in the data stack, and figured out that we’re really a different transformation paradigm. We set out to transform transformations, if you will, for raw text – and since there wasn’t a term for it, we coined one.
Turn Text Into Data
Deevo is the only step of your unstructured data journey.